Consistency is one of those words that gets thrown around constantly when it comes to content creation, usually followed by someone telling you to post more, try harder, or “just be more disciplined”. But for most small businesses, inconsistency isn’t about laziness or lack of commitment. It’s about time, energy, and not really understanding what… Continue reading Why content consistency really does matter (and how people get it wrong)
Tag: marketing
Why your business or charity needs a blog
Many businesses and charities benefit from having a blog on their website because it increases their visibility digitally; it's a low-cost and simple way for websites to show up in search-engine results and drive more organic traffic to a site. Having a blog also opens up opportunities for building an email marketing strategy, improving social… Continue reading Why your business or charity needs a blog
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